While the Dodge RAM was first introduced to the masses in 1981, it ditched the “Dodge” name and became an independent brand in 2009. However, RAM and Dodge remain part of the same company (Stellantis), which makes them two separate brands under one corporate umbrella.
As far as full-size pickup trucks go, RAM has its fair share of fans and detractors. RepairPal.com gives the 2024 RAM a 3.5/5.0 reliability score. That puts the truck in fourth place out of 17 full-size pickup trucks. It adds that the segment’s $670 annual repair expense is above average. Although repairs are typically more severe than average, the rate at which such repairs are required is low, which means significant repairs are rare.
You’ll find plenty of “RAMs are crap” posts on online truck forums. However, many RAM owners are loyal to the brand and love their pickups for these 16 reasons.
Powerful Engine Options
Many RAM owners love the brand because of the powerful engine options. From the Pentastar V6 to the HEMI V8, RAM offers plenty of power under the hood to meet the needs of owners who want trucks that do truck stuff.
Looking at the 2025 Ram 1500, RAM Trucks says that its pickup with an available high-output 3.0L Hurricane engine has more horsepower available than the Ford Raptor, the GMC Sierra 1500, the Chevrolet Silverado 1500, the Nissan Titan, and the Toyota Tundra.
Towing and Hauling Capacity
Another reason RAM owners swear by their trucks is their towing and hauling capabilities. For instance, the 2025 RAM 1500 has a towing capacity of 11,550 lbs with the 3.0L Hurricane engine that produces 420 horsepower. It can accommodate a maximum payload of 1,980 lbs. With the 3.6L Pentastar V6 engine, the pickup offers a 2,370 lb maximum payload.
Smooth Ride Quality
People who need pickup trucks don’t tend to obsess over ride quality. But if you can get one that’s comfortable and includes the towing and hauling specs you need—why not? When reviewing the 2025 RAM 1500, Edumds said that its ride quality is one characteristic that sets it apart from its rivals. That’s due to the coil springs instead of leaf springs for the rear suspension.
Luxurious Interiors
Speaking of the 2025 RAM 1500, RAM Trucks refers to it as the brand’s most luxurious model of all time. You might not care too much about a luxurious interior if you need a work truck. But many buyers use their pickups as their daily drivers. They use them to get to work, take the kids to school, head to the family cottage, and visit the big-box store for materials and supplies. With the All‑New 2025 RAM 1500 Tungsten, you’ll get a newly redesigned exterior, premium leather seating, and more.
Advanced Uconnect System
RAM pickup truck enthusiasts also love the brand’s Advanced Uconnect System. It allows drivers to stay connected and protected with SOS call assistance, remote vehicle options, drive alerts, and other benefits. Navigation, entertainment, and communication features also make RAM’s Advanced Uconnect System a must-have feature.
Efficient Diesel Option
Many serious truck drivers insist on diesel engines since they typically afford better towing, hauling specs, and fuel efficiency than their gas-engine counterparts. RAM’s EcoDiesel engine offers as many as 33 miles per gallon for highway driving and 23 mpg for city driving. That compares to 23 and 16 mpg on the highway and city, respectively, for the 3.6L gas engine.
Off-Road Capabilities
While many truck drivers rarely, if ever, leave paved roads, some love off-road adventures. Still, some drivers want off-roading packages just in case. If it’s off-roading you want, it’s off-roading you’ll get with RAM. The 2025 Ram 1500 Big Horn Off-Roader Value Package is an excellent option for those who love to travel unpaved roads.
Safety Features
Another reason RAM owners are loyal to the brand is that it offers many safety and security features. RAM Truck says the 2025 model RAM 1500 offers 100+ standard and optional safety and security features.
For instance, it has hands-free active driving assist, park-sense automated parking, evasive steer assist, forward collision warning, intersection collision assist, drowsy driver detection, and more.
RamBox Cargo Management
A significant feature that many RAM owners get giddy over is its RamBox Cargo Management system. According to South Oak Jeep Dodge Chrysler Ram, the RamBox Cargo Management system (RamBox for short) is a lockable storage compartment incorporated into the side rails in the truck bed.
It includes cargo bed rails with tie-downs, cargo box lighting, and a divider and extender. Although this coveted feature is not available on all RAMs, it sets the brand apart from the competition.
Customizable Interiors
While customizable interiors aren’t unique to RAM, they’re yet another benefit that keeps owners loyal to the brand. They know they can get an interior configuration that meets their specific needs.
Heated and Ventilated Seats
The RAM 1500’s high-bolstered front-row bucket seats are equipped with heated and ventilated functionality. Truck owners can stay comfortable wherever they’re headed, regardless of season.
Multiple Bed Lengths
Another plus for RAM fans is the truck bed size options. For instance, 2024 models offer a 5-foot 7-inch bed and a 6-foot 4-inch bed. However, not every bed can be combined with every cab style.
Intuitive Storage Solutions
While some trucks offer few storage options outside the truck bed, you can get RAMs with plenty of interior storage options. Some models, for instance, have under-seat storage and fold-flat floors.
Power Wagon
If you want an off-roader, RAM’s Power Wagon variant is worth adding to your shortlist. The U.S. News & World Report says the Power Wagon is the off-road-focused trim of the RAM 2500.
So, if you’re a RAM fan and want the ultimate off-roader to handle anything you throw at it, the Power Wagon trim is worth considering. It’s another reason RAM owners are loyal to their rides.
Built-in WiFi Hotspot
Another reason RAM owners wouldn’t trade their trucks for a model from another truck maker is the built-in WiFi hotspots. Available with some models, a WiFi hotspot is the perfect addition to make it easier for passengers who desire internet access to do whatever they want on the go.
Advanced Theft-Prevention Systems
RAM pickups feature anti-theft features such as GPS tracking and ignition disabling so owners can reduce the risk of theft.
These Are Reasons for Brand Loyalty Among RAM Owners
While no truck brand is perfect, there’s enough to like about RAM pickup trucks to appeal to many owners. Not all of the reasons mentioned are exclusive to RAM—though some are. But the entire package gives owners what they need from their trucks.
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